Branding Services
Build your brand from scratch or refresh it for the changing market. Stand out and attract high-value customers for your brand.
Comprehensive Branding Solutions
Your brand is more than just a logo—it's the complete experience your customers have with your business. SenseSys delivers comprehensive branding services that help you build a distinctive brand identity from the ground up or refresh your existing brand to stay relevant in an evolving market. Our strategic approach combines deep research, creative thinking, and strategic positioning to create brands that resonate with your target audience and drive business growth.
Whether you're launching a new product, entering a new market, or refreshing your existing brand, our branding consultants work closely with you to understand your business objectives, target audience, and competitive landscape. We develop brand strategies that differentiate you from competitors, create emotional connections with customers, and establish a strong foundation for long-term brand success. From user persona research and competitor analysis to logo design and brand guidelines, we deliver end-to-end branding solutions tailored to your unique needs.
Our branding process is designed for businesses that understand the value of strong brand identity in attracting high-value customers and building lasting market presence. We work with startups, established companies, and organizations undergoing rebranding initiatives that need strategic brand development backed by research, creativity, and proven methodologies. Every brand we create is built to stand out, resonate with your audience, and support your business growth objectives.
Our Branding Services
Comprehensive branding solutions from strategy to execution
User Persona
Understanding the triggers that get customers to purchase products through experience or on-site user research. We conduct comprehensive user research to identify customer motivations, pain points, and purchasing behaviors, creating detailed personas that inform your brand strategy and messaging.
Competitor Analysis
Studying existing brands, including their marketing, branding, website, and packaging, to understand how they attract customers. Our analysis reveals market gaps, positioning opportunities, and competitive advantages to help your brand stand out in a crowded marketplace.
Brand Strategy & Brand Story
Determining the correct positioning of your brand to ensure it stands out, and communicating this positioning through a memorable brand story. We develop comprehensive brand strategies that align with your business objectives and resonate with your target audience, creating emotional connections that drive customer loyalty.
Brand Name, Product Naming & Tagline
Finalizing the brand and product names based on the brand story, combined with a memorable, lasting tagline. Our naming process combines creative ideation with strategic thinking, ensuring your brand name is distinctive, memorable, and aligned with your brand positioning.
Visual Design Directions
Creating multiple visual directions for the brand based on its positioning and brand story. We explore various aesthetic approaches, color palettes, typography systems, and visual languages to find the perfect visual identity that captures your brand essence and appeals to your target market.
Logo Design
Designing a memorable and iconic logo that serves as the visual cornerstone of your brand identity. Our logo design process combines creativity with strategic thinking, ensuring your logo is distinctive, scalable, and timeless while effectively communicating your brand values.
Brand Guidelines
Creating a comprehensive document to specify how to use the branding and its elements effectively. Our brand guidelines ensure consistency across all touchpoints, covering logo usage, color palettes, typography, imagery, tone of voice, and application examples to maintain brand integrity.
Why Choose SenseSys for Branding
SenseSys combines strategic thinking with creative excellence to deliver branding solutions that drive business results. Our approach is research-driven, ensuring every brand decision is informed by market insights, user behavior, and competitive analysis. We work as strategic partners, not just designers, helping you build brands that stand out, attract high-value customers, and support long-term business growth.
Research-Driven Strategy
Every brand decision is backed by comprehensive user research, competitor analysis, and market insights.
Creative Excellence
Our designers create distinctive visual identities that capture your brand essence and resonate with your audience.
Comprehensive Guidelines
Detailed brand guidelines ensure consistent application across all touchpoints, maintaining brand integrity.
Investment Range
The investment for a branding/re-branding project depends on several factors such as the context of brand launch/relaunch, number of products, industry you are operating in, etc.
Typically ranges from:
INR 1,50,000 ($1,700) to INR 5,00,000 ($6,000)
Project Timeline
The time taken for each project depends on what that brand wants to achieve. Here are typical timelines:
Branding & Packaging
2 - 10 weeks
Complete brand identity and packaging design project
Branding
2 - 5 weeks
Comprehensive branding project from strategy to guidelines
Success Story
Tech Startup Brand Transformation
Challenge
A technology startup needed to establish a strong brand identity to compete in a crowded SaaS market and attract enterprise customers.
Solution
We conducted comprehensive user research, competitor analysis, and developed a distinctive brand strategy. Created a memorable logo, visual identity system, and comprehensive brand guidelines that positioned them as a premium, trustworthy solution.
Results
Ready to Build Your Brand?
Whether you're launching a new brand or refreshing an existing one, our branding consultants deliver strategic brand solutions that help you stand out and attract high-value customers. Schedule a consultation to discuss your branding goals and explore how we can help build your brand identity.