Beverage & Packaging2025Packaging of the World

Coasters Craft Beer

Coasters

About This Project

Coasters is a new-generation craft brewery that prioritizes what matters: real ingredients, sustainable practices, and deep community connection. In a craft beer market flooded with quirky mascots and joke names, Coasters wanted to take a different path — authentic, grounded, and premium.

We designed a complete brand and packaging system that reflects this philosophy. Bold typography establishes shelf presence, earthy textures nod to the organic ingredients, and a flexible design system accommodates multiple beer variants while maintaining a cohesive brand family.

The packaging was recognized by Packaging of the World for its effective balance of sustainability messaging and premium craft appeal.

What We Delivered

Brand identity system
Beer label designs for multiple variants
Packaging system
Tap handle and merchandise design
Brand guidelines

Services Used

Branding Packaging Design

Visual Showcase

Selected Work Excerpts

A closer look at the actual design presentation. The full public project deck is linked on Behance.

Craft beer branding and packaging design

Brewery label design system

Coasters craft beer can packaging

Sustainable beverage brand identity

Organic craft beer packaging details

Brewery logo and taproom visual system

Craft beer retail shelf presence

Beer label typography and illustration

Coasters packaging family design

Premium brewery brand guidelines

The Challenge

Coasters needed to enter the crowded craft beer market with a brand that stood out on tap and on shelf. The visual identity had to communicate their commitment to locally sourced, organic ingredients while maintaining premium appeal.

Our Approach

We built the brand around authenticity, sustainability, and community connection — three values that defined Coasters' brewing philosophy. The visual system uses earthy textures and bold typography to create shelf presence, while subtle organic elements communicate the brand's commitment to natural ingredients.