About This Project
The Works Interiors is a luxury interior design firm with over two decades of excellence. Founded in 1998 by Devika and Raj Khosla, the firm had built an impeccable reputation — but their brand identity was deeply tied to the founders personally.
As TWI pursued larger-scale projects and expanded into new markets, they needed a brand that could stand on its own. The rebrand initiative had to accomplish something delicate: establish a scalable company identity without erasing the design sensibility and personal touch that made TWI special in the first place.
The result is a refined visual system that conveys luxury, precision, and creative authority — equally at home on a high-end residential project proposal and a commercial development pitch.
What We Delivered
- Comprehensive rebrand
- New visual identity system
- Brand guidelines
- Digital and print applications
- Brand strategy document
Tags
Services Used
Visual Showcase
Selected Work Excerpts
A closer look at the actual design presentation. The full public project deck is linked on Behance.
Luxury interior design studio rebrand
The Works Interiors visual identity system
Interior design firm logo and stationery
Luxury studio branding applications
High-end interiors brand collateral
Architecture and interiors typography system
Studio rebrand digital identity
Interior design proposal and print design
Luxury brand guidelines for interiors
The Works Interiors brand refresh
The Challenge
The Works Interiors (TWI), founded in 1998 by Devika and Raj Khosla, had built an excellent reputation but their brand was inseparable from the founders' personal identity. As the firm pursued larger projects and new markets, they needed a scalable brand image that could stand on its own.
Our Approach
We conducted a thorough brand audit and stakeholder analysis before proposing a refreshed identity that honored TWI's legacy while positioning them for growth. The new system balances the warmth of luxury residential design with the professionalism needed for large-scale commercial projects.
Results
Successfully transitioned brand from founder-dependent to company identity
New identity supports larger-scale project acquisition
Brand system scaled across digital and print touchpoints
View the full visual presentation on Behance
View on Behance
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