About This Project
Baaris is a Turkish luxury skincare line that draws on centuries of Ottoman beauty traditions. The challenge was creating a brand that proudly celebrates its Turkish heritage while appealing to sophisticated consumers in international markets — from Dubai to London to Tokyo.
Our design approach started with research into traditional Turkish aesthetics: the geometric precision of Ottoman tilework, the warmth of hammam architecture, the elegance of Turkish calligraphic traditions. We distilled these influences into a modern minimalist visual language — one that feels culturally authentic without requiring cultural context to appreciate.
The packaging was recognized by Packaging of the World for successfully bridging tradition and modernity in luxury beauty.
What We Delivered
- Brand identity system
- Product packaging design
- Label design across product range
- Brand guidelines for international markets
- Digital application guidelines
Tags
Services Used
Visual Showcase
Selected Work Excerpts
A closer look at the actual design presentation. The full public project deck is linked on Behance.
Luxury skincare branding and packaging
Turkish beauty brand identity system
Cosmetics packaging design for skincare
Baaris product label design
Ottoman-inspired skincare visual language
Premium beauty packaging applications
Skincare logo and symbol design
International cosmetics brand presentation
Turkish luxury skincare packaging details
Baaris brand guidelines and product range
The Challenge
Baaris, a Turkish luxury skincare line, needed brand identity and packaging that would bridge traditional Turkish aesthetics with modern minimalism. The brand was targeting international markets, so the design had to feel culturally authentic without being inaccessible to non-Turkish consumers.
Our Approach
We researched traditional Turkish design motifs — from Ottoman tilework to hammam architecture — and distilled them into a modern visual language. The result is a packaging system that feels unmistakably Turkish yet speaks a universal design language that resonates in London, Dubai, and Tokyo.
Results
Featured by Packaging of the World
Design system ready for international market launch
Cultural authenticity maintained with global appeal
View the full visual presentation on Behance
View on Behance
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