ICC Men's T20 World Cup 2026
ICC T20 World Cup
About This Project
The ICC Men's T20 Cricket World Cup 2026 — hosted across India and Sri Lanka — is one of the biggest sporting events on the planet. The visual identity needed to match that scale: something that works equally well on a 60-foot stadium banner, a split-second broadcast graphic, a merchandise tag, and a social media avatar.
Our concept, 'The Rhythm of Cricket,' translates the sport's energy into motion, colour, pattern, and sound. Rather than a static logo applied to templates, we built a living design system — one that pulses and adapts to the medium it's in. Warm colours evoke the subcontinental sun, rhythmic patterns reference both the bat's swing and traditional South Asian textile motifs.
The identity was recognized by the World Brand Design Society for its systematic approach to large-scale sports branding.
What We Delivered
- Tournament visual identity system
- Broadcast graphics package
- Stadium and merchandise design
- Digital platform design
- Motion design system
Tags
Services Used
Visual Showcase
Selected Work Excerpts
A closer look at the actual design presentation. The full public project deck is linked on Behance.
T20 World Cup visual identity system
Cricket tournament logo and event branding
Sports branding pattern and color system
Broadcast-ready cricket graphics package
Motion identity for T20 cricket branding
Stadium signage and fan experience design
Tournament merchandise and kit design
Social media graphics for cricket event
ICC T20 brand guidelines and applications
The Challenge
The ICC Men's T20 World Cup 2026, hosted across India and Sri Lanka, needed a visual identity system that would work at massive scale — from broadcast graphics seen by billions to stadium signage, merchandise, digital platforms, and social media. It had to capture the energy of cricket while being culturally relevant to the host nations.
Our Approach
We developed the concept 'The Rhythm of Cricket' — translating the sport's dynamic energy into a design language built on motion, vibrant colour, rhythmic patterns, and sound. The system was designed to be modular so it could adapt across every medium: a 60-foot stadium banner, a 3-second broadcast sting, or a mobile app icon.
Results
Featured by World Brand Design Society
Identity system designed for broadcast, stadium, merchandise, and digital
Multi-format design system spanning print, motion, and interactive
View the full visual presentation on Behance
View on Behance
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